Proof for the magic of self-generated projects: this beautiful take on our logo!

large_TDB_Logo_Neony_logo_neon_002a_2432a1a86d.jpg

medium_TDB_Logo_Neony_logo_neon_002a_2432a1a86d.jpg

small_TDB_Logo_Neony_logo_neon_002a_2432a1a86d.jpg

thumbnail_TDB_Logo_Neony_logo_neon_002a_2432a1a86d.jpg

xlarge_TDB_Logo_Neony_logo_neon_002a_2432a1a86d.jpg

xsmall_TDB_Logo_Neony_logo_neon_002a_2432a1a86d.jpg

xxsmall_TDB_Logo_Neony_logo_neon_002a_2432a1a86d.jpg

Product

large_TDB_Logo_Neony_C_Shading_Light_Mix0217_bf6f6deb67.jpg

medium_TDB_Logo_Neony_C_Shading_Light_Mix0217_bf6f6deb67.jpg

small_TDB_Logo_Neony_C_Shading_Light_Mix0217_bf6f6deb67.jpg

thumbnail_TDB_Logo_Neony_C_Shading_Light_Mix0217_bf6f6deb67.jpg

xlarge_TDB_Logo_Neony_C_Shading_Light_Mix0217_bf6f6deb67.jpg

xsmall_TDB_Logo_Neony_C_Shading_Light_Mix0217_bf6f6deb67.jpg

xxsmall_TDB_Logo_Neony_C_Shading_Light_Mix0217_bf6f6deb67.jpg

Neons Are Awesome

"The brief says "wood", we say "of course!"

large_HP_3_ff8ca95ab1.jpg

medium_HP_3_ff8ca95ab1.jpg

small_HP_3_ff8ca95ab1.jpg

thumbnail_HP_3_ff8ca95ab1.jpg

xlarge_HP_3_ff8ca95ab1.jpg

xsmall_HP_3_ff8ca95ab1.jpg

xxlarge_HP_3_ff8ca95ab1.jpg

xxsmall_HP_3_ff8ca95ab1.jpg

large_HP_2_5837f7f731.jpg

medium_HP_2_5837f7f731.jpg

small_HP_2_5837f7f731.jpg

thumbnail_HP_2_5837f7f731.jpg

xsmall_HP_2_5837f7f731.jpg

xxsmall_HP_2_5837f7f731.jpg

large_HP_6_bb321b7c71.jpg

medium_HP_6_bb321b7c71.jpg

small_HP_6_bb321b7c71.jpg

thumbnail_HP_6_bb321b7c71.jpg

xsmall_HP_6_bb321b7c71.jpg

xxsmall_HP_6_bb321b7c71.jpg

large_HP_1_2f186cacee.jpg

medium_HP_1_2f186cacee.jpg

small_HP_1_2f186cacee.jpg

thumbnail_HP_1_2f186cacee.jpg

xsmall_HP_1_2f186cacee.jpg

xxsmall_HP_1_2f186cacee.jpg

medium_HP_4_ccbe488797.jpg

small_HP_4_ccbe488797.jpg

thumbnail_HP_4_ccbe488797.jpg

xsmall_HP_4_ccbe488797.jpg

xxsmall_HP_4_ccbe488797.jpg

Sabarotha hero images

## The Client

Adidas releases a new limited model of shoes, Super-Earth / Sean Wotherspoon x Adidas ZX 8000. Limited editions are a big deal for sneakerheads, so our client, Warsaw Sneaker Store, was on a hunt for some crazy/creative way to promote it. The conversation started with "I was thinking, how about we make a game..." and voila! 5 days later, concept, UX, graphics, tech, and troubleshooting were all done.

**Scope:** Development

**Tech Stack:** Node.js (Nest.js), React (Next.js) – all in TypeScript

### TL;DR

We developed a browser game where more than 10 000 unique users played almost 300 000 game rounds in just three days to win limited pairs of these shoes.





## Message

This model's purpose is to show the importance of sustainable growth, ecology, and upcycling of shoes. We wanted to convey that message. The leitmotif of the design was an embroidered flower. So we decided to use a flower as a game hero, fighting hostile forces to save the Earth.


## Game 

The game is based on the Floppy Birds mechanism. The best score received an award in the form of a pricey mystery box, so plenty of effort went into ensuring cheating the game would not be possible (or that we could filter the cheaters out before they got to the leaderboard).