## The Client

Adidas releases a new limited model of shoes, Super-Earth / Sean Wotherspoon x Adidas ZX 8000. Limited editions are a big deal for sneakerheads, so our client, Warsaw Sneaker Store, was on a hunt for some crazy/creative way to promote it. The conversation started with "I was thinking, how about we make a game..." and voila! 5 days later, concept, UX, graphics, tech, and troubleshooting were all done.

**Scope:** Development

**Tech Stack:** Node.js (Nest.js), React (Next.js) – all in TypeScript

### TL;DR

We developed a browser game where more than 10 000 unique users played almost 300 000 game rounds in just three days to win limited pairs of these shoes.





## Message

This model's purpose is to show the importance of sustainable growth, ecology, and upcycling of shoes. We wanted to convey that message. The leitmotif of the design was an embroidered flower. So we decided to use a flower as a game hero, fighting hostile forces to save the Earth.


## Game 

The game is based on the Floppy Birds mechanism. The best score received an award in the form of a pricey mystery box, so plenty of effort went into ensuring cheating the game would not be possible (or that we could filter the cheaters out before they got to the leaderboard).

Software

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Super Earth Game

Proof for the magic of self-generated projects: this beautiful take on our logo!

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Product

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Neons Are Awesome

## The Client

Did you know there is an entire market, with live price-tracking, for collectable sneakers? Well, now you do. Warsaw Sneaker Store asked us to create an engaging city game to promote a very limited release of the Nike Jordan IV x Union shoes.We had to make it attractive for a very specific target group. We wanted to draw in the mostly young crowd passionate about collecting (and reselling) limited models of shoes. They value unique experiences, are highly competitive, and love it when things are hard to get.

**Scope:** Development

**Tech Stack:** Node.js (Nest.js), React (Next.js) – all in TypeScript

### TL;DR

We developed a web app for the city game event for more than thousand participants.


## Challange

We created the Union Quest - The City Game in two weeks. Each player had to follow a unique route around Warsaw and check in specific places by scanning QR codes. The QR codes included the client's branding making it also an awareness campaign. We took care of technological solutions and UX, created a landing page, figured out how to prevent users from cheating and how to keep them motivated. Then we coordinated the game as it happened.

## Gameplay

Users started by registering on a landing page. Then the algorithm created a randomized route consisting of 12 spots, making sure the players aren't running in groups. The distances and walking time were the same for every user. They could walk or ride a bike, a scooter, a car - whatever they wished. The QR codes were hidden in places not accessible by car, so players had to be fast and agile.

The map in the application showed the spot within 50 meters. Players had to figure out where it was. They had additional hints shown on their map. If someone ran into difficulty a game coordinator would send them a message with leading questions, providing additional hints. In some places, players also had to complete additional tasks to obtain the QR code, like a three-point field goal.

As users arrived at a specific spot they had to take a selfie and upload it to the website. That was how we verified whether the players didn’t cheat.

The top 20 winners got the opportunity to buy the shoes. We also prepared a consolation prize in the form of a discount code for everyone who completed the game.

## Results

The game wasn’t easy to complete, giving the players a sense of unique achievement. The algorithm which created the routes made sure the players crossed paths and saw each other, giving them additional motivation to keep going and be competitive.

### In total we counted:
- 2227 kilometres run by participants
- 1380 registered participants
- 200 participants with all 12 spots scanned
- 20 winners
- 12 locations
- ~8 hours

### Goals achieved:
- viral potential
- really unique and engaging campaign
- building brand awareness and reputation
- communication tailored to the target group
- giving brands/suppliers more reasons to provide more exclusive product drops